Why Brands are Destroying the Alcohol Industry

It’s no myth that alcohol isn’t the best thing you can do for your health – I think we all know that and don’t debate it. Alcohol is something that should definitely be drunk in moderation and for the right reasons.

This blog is all about drinking to drink, not drinking to get drunk. I think the alcohol brands are really letting us down here with poor advertising, and here’s why…

Alcohol brands ram down your throat that drinking is normal, healthy and common. Drinking is common, If you’re reading this I’m sure you enjoy alcohol, we’ve all seen alcohol and probably all enjoy it. BUT. Alcohol brands are making out alcohol can improve your social life, and to have a good time/life you need alcohol. Below there is a few examples of print adverts for alcohol, all the adverts make it seem that the beer makes you ‘a man’, makes a party and makes you ‘legendary’.

When a supermarket sells food they don’t promise a new life along with your Sunday Roast Joint, they sell you the quality, the taste the appearance – why should food and alcohol be portrayed so differently?

Personally I am not against banning alcohol adverts, I personally think alcohol doesn’t need to be sold. If you want to go out a buy beer, you’ll go out and buy beer, you’ll probably buy a brand you’ve had before, and if not you’ll experiment with something new.

You can’t sell a taste to someone over print/digital media, you can describe a taste, the same why you’ll describe a taste on a bottle. SO, you do not to anger a proportion of the population by advertising alcohol – people will buy it whether its on the tv or not.

As an ex-marketing student I’m not going to diss a brand, creating a brand is integral to a successful product.

But, the alcohol industry is beginning to use deception and promises to advertise their product and get away with it. I am all about the taste and experience of drinking, because a Gin advertised on the TV says it’s going to make my night great and leave me feeling powerful and independent – doesn’t mean I’m going to buy it. In fact I’ll swipe straight past that and want to know, what does it taste like? Where is it made? Who makes it?

These are the questions I want YOU to ask when presented with a drink, not ‘how drunk will it get me’, ‘what does it promise my night/life will be like’. These are the important questions.

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